G.RUN aims to make whitefish products of the highest grade. In general, our vessels and processing plant focus on cod, haddock and redfish. While most of the products consist of frozen fish packaged in blocks, we also produce fresh fish - primarily haddock and cod - for export by air. Furthermore, we sell fish mass, which provides an ingredient for various other products from these species. On the other hand, our product range has remained quite consistent in recent years, because the firm has achieved admirable success and specialisation by catching and processing these particular products.
Every product comes from our fish processing plant in Grundarfjörður, which is equipped with the best technology. Far and away the greatest part of the fish we process comes from catches in our own vessels. This permits us to control the entire processing cycle ourselves, from hauling the fish out of the sea to packaging it, and thus to maximise product quality. Other factors contributing to extra product quality include short fishing trips, brief tows, good fishing gear maintenance, and always gutting, cleaning and cooling our catch properly. On returning to shore, we land the fish at our own plant and keep it refrigerated until heading, filleting and trimming it, in preparation for packaging.
All of the fish produced by G.RUN is caught wild in ocean waters off Iceland. In order to retain the natural qualities of our products, we never put any additives in. Please feel free to read here our company's declaration on the use of additives.
Our products are exported to customers in the USA or Europe, where they are either distributed to shops and restaurants or enter into further processing. The size and type of packaging are determined by the wishes of our customer.
You can read more about our products in the following product descriptions:
All of the fish caught and/or processed by G.RUN comes from ocean waters off Iceland. For the most part, our fishing grounds for catching cod, haddock and redfish stretch from Reykjanes peninsula in the south to the West Fjords in the north, and lie about 30-100 nautical miles from the coast.
A special logo representing responsible fisheries (see right) indicates that our products stem from fish caught in a responsible manner in Icelandic waters that are subject to Icelandic fisheries management. It has been decided that the use of this logo is permitted to indicate the origin of any fish products coming from Icelandic waters. More information about this logo can be found by clicking here to enter the Icelandic Fisheries website.
G.RUN supports the Statement on Responsible Fisheries in Iceland, signed by the Minister of Fisheries, the Marine Research Institute, the Directorate of Fisheries and the Fisheries Association of Iceland. You can read more here about fisheries management and the Statement on Responsible Fisheries.
STATEMENT ON ADDITIVES
In order to preserve the natural qualities of G.RUN products, the company’s Board of Directors has decided that none of the firm's products shall contain any supplementary additives. This decision applies to every additive, including those specified as such in the Regulation on Food Additives, No. 285/2002, and in Appendix II to this Regulation. Additives are substances put into foodstuffs for the purpose of affecting their storage life, colour, odour, taste or other properties, such as preservatives, binding agents and/or bulking agents.
G.RUN engages in fishing and fish processing. While this mostly involves making frozen fish products, the company also exports fresh fish, taken mostly from its own catches.
The G.RUN Board of Directors guarantees that no additives have been put into any products prepared and sold by the firm. To ensure the enforcement of this decision, operational guidelines have been developed for the purchasing as well as processing of our products. These operational guidelines have been incorporated into our quality manual, and their enforcement is ensured by on-site quality control wherever these guidelines apply. Anyone interested may obtain further information from the company's general manager, who will be happy to explain in more detail how the relevant procedures are organised and carried out. You can also read more about G.RUN quality management here.
In connection with the above, G.RUN has had a packaging label designed which signifies that the product is natural, is caught from wild stocks and does not contain any supplementary additives.
WHOLESOME QUALITY FISH
Fish is delicious and has a high nutritional value, offering many important nutrients and a great deal of protein. On the other hand, it generally contains little fat, and what fat it does contain measures high in Omega-3 fatty acids, which have been shown to have a very positive effect on human health. Nutritionists thus advise eating fish two to three times a week.
Research has demonstrated that Iceland's fishing grounds are among the cleanest in the world, and Icelandic seafood is wholesome and nutritious. Although ocean pollution has no bounds, the fact that Iceland has a small population and is a long way from major industrial nations means that the purity of Icelandic fishing waters is hard to beat. The R&D institute Matís - Icelandic Food Research - has monitored undesirable substances in Icelandic marine catches and determined the amounts of pollutants to be extremely low; generally, the values found lie far below European Union limits.
To process its catches, GRUN uses only pure, high-quality drinking water. This comes from the Grundarfjörður public water supply site at the Grundarbotnar hollows, where the water is pumped up through boreholes and has proven through regular monitoring to be of superb quality.
The ISGEM Icelandic Food Composition Database includes information comparable to that below on constituents of food found on the Icelandic market and produced in this country. Here are the food composition values for redfish, haddock and cod.